Strategic Planning
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How does a small business take advantage of the big business practices of Strategic Planning?
Don’t make it complicated: Simplify it. That is what we do - we make the complicated look simple.
Purpose
Strategic Planning enables you to stand on top of a mountain and get a great look at all the geographic and
environmental issues that you may encounter along the way. It enables you to prepare and plan for the unexpected
events. It enables you to become organized, to make sure you have not missed what should be a known obstacle in
your journey.Planning Model
We use a modified Value Chain Management model for strategic planning with small businesses. This assures that
all the basics are covered and yet allows for flexibility and depending on the business, its industry and customer
base can become comprehensive in various areas as needed.Personal Relationships
"Because all business is personal" is a key component of our strategic planning process. There are three
major relationships that will determine the success level of every business. Develop deep and rich relationships in
these three areas and any business will be extremely successful. These relationships are vendors, employees, and
customers. When these relationships are treated as partnerships you will see a dynamic and thriving business.
"Your assistance helped us to initiate a new vision, layout some strategic goals and determine a new course of action"".
Components of a good strategic plan
The initial stages of a strategic plan require the development or use of a mission statement, a vision statement,
and a values statement. While each of these areas can pose some serious difficulty to a small business when properly
developed, they are essential for future success. After this phase a serious assessment of the business and the
external environment that affects the business is critical. Most small businesses have never walked through this
type of process, but it would have saved many of them thousands of dollars and even survival itself if they had
done this early in their development.The results and rewards of Strategic planning
Every business owner would like to have an outline, a road map if you will of how to achieve his or her goals. A
strategic plan provides that road map. It is a framework in which you can use to help you when unexpected events
take place, or competition threatens your business. You can have confidence in your daily planning and management
of your business as you compare the plan to reality. You make the necessary adjustments, and continue on your way.Without a plan you can get lost in the day-to-day minutia of business activities and lose sight of the longer-term important goals in your life.